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The long awaited "HOLIDAY COLLECTION" released from Shu Uemura!

A Holiday Collection "Shu Uemura x Pokémon" will be released on November 1 (Fri) and the second launch on November 15 (Fri) from the ever-popular makeup brand of TOKYO, "Shu Uemura".

✤ POKÉMON COLLABORATION ✤

In 2019, Shu Uemura will be teaming with "Pokemon" that continues to be loved from all over the world - a zapping collaboration with Pikachu. This particular pikachu who loves fashion and makeup will be given a nickname... that is, " PIKASHU! "

★ The initial release will have 16 items including eye shadows and lip. The second release will have cheeks and accessories available with a total of 6 items. Pre-order for both releases will begin on Friday, October 25, 2019.

★ The Official Online Shop will provide advance reservation, starting on October 18th, 2019. Additionally, the full product lineup will be presented online. With Pikashu as your partner, let us now embark on a grand adventure!

Level up with the magic of coloring - it's the beginning of a Pikashu adventure.

"PIKASHU" who loves fashion and fascinated by Shu Uemura appeared! With Pikashu as your new partner, you can now have makeup the way you want it to be. Gotta catch'em all, the special holiday collection from Shu Uemura and Pokémon is coming♡

『SHU UEMURA x POKÉMON COLLECTION』

❶ 10/18（FRI）：Pre-order at Official Online Shop (Limited number of "mini-kits" released)
❷ 10/25（FRI）：Nationwide Reservation Start　
❸ 11/01（FRI）：First Nationwide Release　
❹ 11/15（FRI）：Second Nationwide Release

〔 NOTE 〕
The reservation hours will be announced on Shu Uemura's official Twitter account. Please be aware that it may become difficult to connect to the website due to an increased and concentrated network access.

First Release - Recommended Item!

A Pikashu eye palette featuring exciting color lineups and an electric packaging that shares the story of a "Pikashu inspired adventure". Also, you can't miss the limited lip color that can enhance your usual style like magic!

This adorable Pikashu package will hype you up just by holding it. Now, which item will you take for your adventure? Check the website for the full lineup.

A Limited Kit packed with Mini-Sized Items!

Mini-kits are convenient for carrying around out on adventures - limited items in some stores.

An early online launch at the Official Online Shop on October 18th (Fri). The mini lip coffret with selected colors will for sure tickle your heart. A long-awaited travel sized cleansing oil kit is so popular that it'll for sure be sold out in an instant. Become invincible in the beauty battle with 4 kinds of oil kits.

✤ ABOUT SHU UEMURA ✤

"Shu Uemura" is a professional makeup artist brand established in1967 TOKYO. The founder, Hideshi uemura was the first reformist who sublimated both makeup and skin care under the idea of "Beautiful makeup starts with beautiful skin”. Even now, the brand inherits the philosophy and proposes beautiful form, method and style to many women with a comprehensive approach. The head office is in Omotesando Hills and available in department stores nationwide.

INFORMATION

◎ Shu Uemura Shibuya▼
・Tel:03-6911-8184　
・Fax:03-6911-8189　
・e-mail：Megumi.SHIBUYA@loreal.com

◎ Official Online Shop ▼
・PC site：https://bit.ly/2mlKZgT　　
・Smartphone Site：https://bit.ly/2kmOnr7

◎ Shu Uemura▼
http://www.shuuemura.jp